E-business of sleep enhancing fabrics and covers will bring BekaertDeslee close to the consumer, for example with the SmartSleeve collection. SmartSleeve products support sleeping comfort by, for example, regulating moisture or preventing bad bacterial growth. BekaertDeslee is already present on e-tail platforms and websites such as Amazon, Emma, Casper, etc. to make it possible for consumers to buy these intelligent textiles. The long shot will be to build an e-business platform of sleep enhancers by creating a pull effect from the consumers. The business in the USA will be managed by a B2C marketing specialist and digital native located in the USA, who has started in February 2018. After an 8 to 10-month period of learning, research and business model validation, the SmartSleeve brand will be launched into the market.
New ways of learning
BekaertDeslee is going to integrate a brand-new e-learning management system that will make it possible to train and coach the organisation on a wide range of different topics, such as product information, work processes, new digital tools, etc. This system will first be launched for employees working in commercial areas as a pilot project by the end of June 2018. The analytics provided within the system will allow all trainers to adapt and refine the training offer.
Digital platform for customers
Modify agreements digitally, view invoices and delivery notes online: These and other services are offered by the new “My CWS-
boco” customer portal, which has been online since October 2017 in Germany and previously went live in Poland, the Netherlands, Belgium and Switzerland. Soon after the launch, more than 10,000 customers are already using these time-saving services. The portal is being continually enhanced and will gradually also be available in additional countries.
In 2017 CWS-boco further expanded its social media presence and continually oriented the content on the target groups. This will increasingly lead users to the website with the right suitable product and service information and the new corporate blog. In addition, CWS-boco is expanding social selling further by training sales employees in the use of social media. Using the blog, they can share current relevant background information and content requiring explanation with customers and thus demonstrate their expertise. The goal: Expand their own network and have one-to-one dialogues with potential customers.
The www.fello.online platform was developed especially for smaller companies such as craft-based businesses. Since fall 2017, customers can rapidly and easily rent workflows through this platform. fello offers a reduced product selection and lean services in the monthly subscription. CWS-boco is using this pilot project to test the demand for fast services for work clothes on a digital level.
An eye on scrap
Hundreds of tons of raw materials are accepted, weighed, tested, moved and valued at 50 ELG scrap locations globally. SmartYard, developed as a pilot project in Sheffield, records every step in a track & trace system. This makes the process in each of the materials preparation stage transparent so that the customer can receive information about weight, analysis results, and the expected selling price as quickly as possible. Thanks to its modular structure, SmartYard presents a cost-effective solution and makes a broad range of applications in raw materials recycling possible.
Digital urban mining
With remetal.de, ELG offers an online portal through which owners of scrap find fair and adept customers for their waste metals scrap at any time – regardless of quantity, quality and location. remetal thus creates transparency in the supply chain, and at the same time, saves raw materials out of the scrap bin. Experience founders, digital natives and recycling experts work together as a team on the right solutions for all participants in the remetal platform. In addition, ELG offers deinschrottplatz.de, a search portal for nearby scrapyards:
Innovations with a future
At the important Interpack tradeshow in 2017, ROVEMA again presented itself as an innovative industry leader – including for digital solutions. For example, the company presented machines that already meet the requirements of the Internet of Things in that they can be easily networked and provide production data at all times. ROVEMA customers can use this data to optimise machine performance and reduce downtimes. One innovation that ROVEMA presented at Interpack is a “learning” final packaging machine: It continually adjusts its movements to the speed of the product feed.
Human and machine in dialogue
ROVEMA presented the new Human Machine Interface (HMI) in 2017. This user interface is characterised by intuitive and easily understandable operation. Among other things, it allows remote access to the machine and presents compacted information so that important process parameters are available immediately in an understandable form. The first machines equipped with the new HMI were delivered to Germany and the US in October. ROVEMA received the Red Dot Award for the HMI, one of Europe’s most important design awards.
In January 2018, TAKKT formed an additional segment within the TAKKT EUROPE division for establishing new business models: The newport Group will bundle the online business activities with TAKKT’s venture capital activities under one roof. The group gives these younger, fast-growing business models a home port in which they can position themselves in the market more strongly and independently than previously with their brand management, product lines and technology infrastructure. That makes them better able to focus their business model on the needs of smaller corporate customers.
Founder on the starting line
TAKKT investment company, once at the beginning of 2016, is also part of the newport Group. As a “smart investor”, the company supports young enterprises with knowledge and its international network. In exchange TAKKT receives access to know-how from start-ups with respect to markets and innovations and can participate in the enterprises’ robust growth. At the end of 2017 there were seven investments in the investment portfolio. This includes parcelLab, a Munich-based start-up that offers a technological solution for intelligent shipment monitoring and automated customer communications. The eighth and most recent investment was made by TAKKT in early 2018, in the Cologne-based company odoscope – a platform specialising in real-time analyses of large quantities of data.
Modern work environments
Now that the US-based companies NBF, Hubert and Displays2go have rebuilt and modernised their premises, TAKKT is completely redesigning its headquarters in Stuttgart: There will be work environments with modern infrastructure that promote cross-divisional collaboration and communication – including mobile jobs, creative spaces and quiet zones. The first rooms were ready for occupancy already at the end of the year.